http://www.saasu.com/2007/11/07/customer-service-as-a-sales-channel/ online accounting Wed, 08 Feb 2012 04:29:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.saasu.com/2007/11/07/customer-service-as-a-sales-channel/comment-page-1/#comment-284 Marc Thu, 08 Nov 2007 04:55:26 +0000 http://www.saasu.com/customer-service-as-a-sales-channel/#comment-284 "cheaper to hold onto an existing customer than to find a new one" I forgot all about that critical point. You are absolutely right Jon “cheaper to hold onto an existing customer than to find a new one” I forgot all about that critical point. You are absolutely right Jon

]]> http://www.saasu.com/2007/11/07/customer-service-as-a-sales-channel/comment-page-1/#comment-280 Jon Cardozo Thu, 08 Nov 2007 01:55:56 +0000 http://www.saasu.com/customer-service-as-a-sales-channel/#comment-280 I found your blog today for the first time and I have to say that this post was very insightful. In my previous work, we would occasionally make a mistake with an ecommerce customer, and I think we could have handled the situation better. I've come to realize how important it is to uphold your brand's reputation in the eyes of a customer. We all know that it is cheaper to hold onto an existing customer than to find a new one, but it becomes much more meaningful when we experience it ourselves like your friend did. I found your blog today for the first time and I have to say that this post was very insightful. In my previous work, we would occasionally make a mistake with an ecommerce customer, and I think we could have handled the situation better. I’ve come to realize how important it is to uphold your brand’s reputation in the eyes of a customer. We all know that it is cheaper to hold onto an existing customer than to find a new one, but it becomes much more meaningful when we experience it ourselves like your friend did.

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