Apple Rocks Sydney

Let the frenzy of marketing lessons begin.

Sydney finally has her own Apple flagship store. It is enormous. Right on one of the city central intersections it looks like a lighthouse at night. You can’t miss it.

Sydney is the world’s best city by brand (2 years in a row on ABC), lifestyle (8 years out of 10 on CNN) and especially so now for geeks and business owners since it is also home to Saasu HQ.

The lessons here for marketing any business are fascinating. Focus. Quality. Clarity. Consistency.

Only days after 5,200 Apple geeks meet in San Fran for their WWDC (World Wide Developer Conference) when Steve Jobs announced the new iPhone 3G (watch video) will be 36% faster than the latest Nokia and half the price of iPhone today ($199 from $399), Jobs also confirmed that 98% of iPhone users use it for the web, as predicted in this blog ages ago the iPhone platform is a major structural change to the world of web access.

In case you didn’t already know Saasu works on the iPhone and the iTouch, it is the full web application, not a cut down one. So you can do everything on the iPhone that you can do on any desktop or laptop.

Jobs also announced that iPhone 3G will be in 22 countries on July 11 and a total of 70 by year end. We wouldn’t be surprised to see the current 6m iPhone users go up to circa 100m+ by end 2009 (another blog on why another time).

If you go to the Apple Sydney store opening it is 5pm tomorrow (less than 36 hours ago the construction boards were up, now there are loads of apple geniuses running around and customers sleeping outside in line so they are first in tomorrow. TV and other media are already circling. The saasu team will be there of course to answer questions and do the odd demo. While I was there recently the kind apple crew gave umbrellas to those waiting in impending rain outside – well done gang.

Saasu.com is the best value accounting SaaS on the Mac in the world, we love the Apple iPhone too.

So we are offering 3 months bonus FREE to anyone signing up to a paid saasu netaccounts subscription for this week only. Just type APPLEROCKSSYDNEY when you sign up.

Note to Apple environmentally aware staff, please lobby your light house marketing guys to use efficient bulbs (if you don’t already) or turn off those lights when you go home pretty please.

Oh, and a bit of gossip to finish, something else is happening at 5pm tomorrow too. BRW the esteemed business review weekly magazine is launching their special Web 100 edition. Saasu might get a mention…