Times is reporting that Amazon is going to open a bricks and mortar book shop.
I’ve long thought that if I were Google, Amazon or any company that has very powerful brand or product base you should have retail presence. Stores build brand, create a feeling of solidity for E-tailers and most importantly are an effective alternative to traditional media marketing spend.
This all comes back to customers buying and experience rather than just a product. Apple proved the theory and many will now follow the strategy.
And existing bookshops ought to expand their online presence or they will go bust
I think amazon is doing the right thing but I also agree with lisa that is is essential to have an online presence if you own a casual book store.
Well I think it is a good idea that has been taken up by amazon. But I would rather have a web store on my own hosting and domain
This is the stupidest move I’ve ever heard. I think they would have been better off partnering with a player that equaled their online savvy, offline. Offline people dont want to “pickup” they want to “shop” and this totally kills the experience. I’ll sit home and order what I need from them and just have it delivered to my home thank you.
Furthermore, Amazon has created huge competitive advantages online:
- Awesome conversion rates.
- Superior affiliate management (tools, compensation, freedom) = huge online sales force
- Price comparison/merchant platform.
- Great user reviews system.
How do any of these translate offline? They are better off getting into the FedEx business if they want to save costs/expand reach.
Amazon opening a brick and mortar store? This is very interesting. I guess since you have the online market locked up, why go for it.
Well I think it is a good idea that has been taken up by amazon. But I would rather have a web store on my own hosting and domain. I’ll sit home and order what I need from them and just have it delivered to my home thank you.
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I heard of this before and in opinion, I do not think that it will work unless they copy the style of Barns and Nobles or Borders.
Why not do it. Amazon does really well online and the next step would be a brick and mortar store. Although I would have never thought they would do that.
i think its a very good idea ad amazon is also doing very well. They should give it a try
I think it this will be much convenient for the customers but its going to a hard time for the other competitor to compete with Amazon since Amazon is master beast in online business. And also I agree with kanishk. Thanks a lot for posting this great article.
I agree, Amazon is a beast online. Every time you search for a product, there is Amazon with products at the top of the search engines.