Times is reporting that Amazon is going to open a bricks and mortar book shop.
I’ve long thought that if I were Google, Amazon or any company that has very powerful brand or product base you should have retail presence. Stores build brand, create a feeling of solidity for E-tailers and most importantly are an effective alternative to traditional media marketing spend.
This all comes back to customers buying and experience rather than just a product. Apple proved the theory and many will now follow the strategy.
And existing bookshops ought to expand their online presence or they will go bust
Comment by Lisa — December 21, 2009 @ 7:01 am
I think amazon is doing the right thing but I also agree with lisa that is is essential to have an online presence if you own a casual book store.
Comment by Hare Care tips — January 28, 2010 @ 10:59 pm
Well I think it is a good idea that has been taken up by amazon. But I would rather have a web store on my own hosting and domain
Comment by 1200 Seconds — February 1, 2010 @ 4:56 pm
This is the stupidest move I’ve ever heard. I think they would have been better off partnering with a player that equaled their online savvy, offline. Offline people dont want to “pickup” they want to “shop” and this totally kills the experience. I’ll sit home and order what I need from them and just have it delivered to my home thank you.
Furthermore, Amazon has created huge competitive advantages online:
- Awesome conversion rates.
- Superior affiliate management (tools, compensation, freedom) = huge online sales force
- Price comparison/merchant platform.
- Great user reviews system.
How do any of these translate offline? They are better off getting into the FedEx business if they want to save costs/expand reach.
Comment by prostate problems — February 3, 2010 @ 8:49 pm
Amazon opening a brick and mortar store? This is very interesting. I guess since you have the online market locked up, why go for it.
Comment by Kathy Van Zeeland Princess Crown — February 6, 2010 @ 3:41 am
Well I think it is a good idea that has been taken up by amazon. But I would rather have a web store on my own hosting and domain. I’ll sit home and order what I need from them and just have it delivered to my home thank you.
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Comment by kanishk — February 11, 2010 @ 8:11 am
I heard of this before and in opinion, I do not think that it will work unless they copy the style of Barns and Nobles or Borders.
Comment by Dooney and Bourke Handbags — February 16, 2010 @ 10:48 pm
Why not do it. Amazon does really well online and the next step would be a brick and mortar store. Although I would have never thought they would do that.
Comment by Vera Bradley — February 16, 2010 @ 11:01 pm
i think its a very good idea ad amazon is also doing very well. They should give it a try
Comment by Donna Parker — February 22, 2010 @ 5:08 pm
I think it this will be much convenient for the customers but its going to a hard time for the other competitor to compete with Amazon since Amazon is master beast in online business. And also I agree with kanishk. Thanks a lot for posting this great article.
Comment by Plumbers — April 26, 2010 @ 3:13 am
I agree, Amazon is a beast online. Every time you search for a product, there is Amazon with products at the top of the search engines.
Comment by Kathy Purses — July 13, 2010 @ 9:41 pm