Saasu appeared in SmartCompany this week in an article about successful Australian technology companies. It’s great to see Saasu customers Pollenizer and Qmcodes in the list also.
Interestingly, I’ve been reading the writer Brad Howarth’s LagrangePoint blog for years. He is one of the few Journo’s who has blogged from the beginning because he liked and believed in it and not because blogging was a threat to the media industry.
Why no Golden Egg picture?
While we appreciate the analogy of the “golden egg” used in the articles picture we decided to present our organic growth version. The eggs on the left are homegrown “naturally” and “organically”. In business it’s often referred to as bootstrapping or organic growth. The article makes this point about Saasu. The eggs on the right are barn/cage grown for speed to market.
Saasu’s strategy was to get an early start and grow organically with low risk. Traditionally technology companies raise lots of capital, go fast and run big monthly cash burns. Saasu’s investors were uncomfortable with this model due to the risk it places on the customers if we didn’t get it right, quickly. So we opted for the lower risk, lower cost model that leads to profitable, sustainable business.
