Bacn is simply spam you asked for. It’s the dozens of emails you get that you would like to get (sometimes) but they still annoy you and more importantly they chew up your precious time.

You probably wonder why we don’t send many emails to you from Saasu. Well this is why.

We don’t want to be a stone in your shoe unless we have something very valuable to give you or very important to tell you. You should only get emails for important things like major new features that save you time or the immediate responses our service team gives to your queries.

Stopping Bacn

1. Stop! Why are you putting yourself on those email lists? Will it improve your business, your life and save you time? If so great go right ahead … Otherwise, fry that Bacn!
2. Give your permission to quality correspondence sources and ditch the rest. I rely on RSS reader services to avoid filling my email inbox with too much email Bacn except the emails that save me money or time with their magic.
3. Apply continual improvement to your in-box. Ditch ‘underperforming’ Bacn (shall we call it fatty or short on good protein?) email and add new better leaner Bacn email. (Heh bloggers, same goes for your RSS feeds).
4. Don’t be ashamed to stop Bacn from you dearest friends. Those funny jokes, feel good emails and power-points that can be viral bombs cost you time (which equals dollars). Send them a ‘please remove’ email. Just preface your request to be removed of their list with your honesty, “I have too much email so I’m cutting back to critical business communication” or my favourite scare tactic “I don’t want you to be at fault if I get a power-point from you that takes down the companies network”. That will usually stop them sending it to all your other friends who have well branded company email addresses.
5. Start valuing your time higher and you will be far more careful giving people permission to do anything to you at all including Bacn email.

And for the other end of the cable/fibre…

If you are a business trying to seek your client’s or prospect’s permission to email you MUST give your reader something of value. I don’t mean nice to read email or an email newsletter. I mean give them tangible value:

1. Ideas that are more akin to intellectual property with value.
2. Money in the form of hard cash, free gear and decent discounts. If its less than 10% don’t bother.
3. Unpublished or very recent information (not regurgitated content).
4. Important product and service news you really need to tell your customers (the test here is will they be annoyed if you don’t tell them).