There is a great article on this topic that deserves some profile as it neatly sums up the debate around where giants like Google go next.

I like to think of it as -

• be unique OR
• be integrated OR
• be in another market

To give a simplistic analogy, if your proposition is not truly unique in the world (like iPhone) then get integrated (like say SMS) so the convenience or the network effect makes you the winner.

Google has some unique offerings but their level of uniqueness will be challenged over time so spreading a wider net and ensuring a larger integrated offering is key to retention and growth. More specifically in SaaS finance we think it is inevitable that competition hots up in our space but we know (from experience) like a lot of seemingly straightforward activities, there is more to online accounting and SaaS finance than meets the eye and that just like facebook vs linkedin or plaxo or the free email wars, there is room for a bunch of different philosophies that service different market segments.
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The release done this week opens up a bunch of new features in the contact management area that makes it more useful including grouping multiple contacts under one organisation and tracking multiple addresses.

Probably even more interesting is that larger firms which already use the salesforce.com customer relationship management (CRM) can now integrate directly with Saasu. For the rapidly approaching one million users of salesforce.com this is great news too because they get to use the best value online accounting and business management SaaS on the planet!

Your sales team and accounting team will never argue about which version of which client’s details to send the invoice to ever again.

Our web service is REST or XML/RPC like. All supported calls, resources and usage samples can be found in the API area.