Gartner, arguably one of the most respected research firms globally has given the iPhone the big OK for use by big companies for their applications.

The link above is kindly provided by Cebit, we are presenting soon at Cebit 2008 and we won the coveted platinum excellence in innovation award there last year.

We commented recently and accurately in this blog on the earth shattering impact of the iPhone web access demonstrated with hard numbers, so this endorsement by Gartner is no surprise to the team here at saasu but it is a huge green light for businesses all around the world, not just the big end of town.

This is another reason saasu made the right decision getting the current release of saasu working on the apple itouch (ipod that looks like iphone but without the phone). See the saasu netaccounts on iphone demo video a happy saasu customer made even before we announced it.

It is also why the new release of saasu includes integration with google maps and hundreds of millions of people’s profiles on the big Professional and Social Networking (PSN) sites. More on that tomorrow.

The whole world is getting more saas-y, not just the big end of town. Now you can run your multi country business on your iphone with the SaaS Ecosystem including Saasu.

For an industry segment that used to be geek central, most of our new sales are now from non-tech firms and non-tech people in those firms.

On a lighter note we now also have a potential theme movie for the Saas industry - Saas Girl or similar in name at least - is about to be released, watch the saasy girl trailer.

We are also working on a marketing idea for saas girl and saas guy but more on that later, anticipation is half the fun.

At this rate, the iPhone/iPod platform should be the third largest computing platform by the end of 2008.

This was the dramatic claim in one recent article backed up by some semi decent statistics. This is only one view but the calcs we did below do show that allowing for three factors -

• time on market,
• handsets sold and
• % of web browsing done

Apple’s iPhone/iTouch is killing Microsoft Windows CE in the mobile web application usage and adoption.

In fact they are more than 87 times more effective at driving customer usage which is the ultimate test. What a great testimony to usability and one of the reasons more than 90% of our saasu.com features (by use) are available within one click.

To really understand how good it is, watch a video (more…)