Internet failures (also known as digital brown out) can happen anywhere. The recent and very topical Bankstown cable break incident is a good reminder to keep your Business Continuity Plan (BCP) up to date. This was a Sydney event affecting 5,000 people ore more but obviously can happen anywhere.

One of our much admired customers, Working Solo’s Leah Maclean* posted on the event and made some good points so we thought it was time we let you know our thoughts on the topic.

What can you do when the Net goes down?

There are a surprisingly large number of ways to deal with the Net being down. It’s interesting how humans quickly find efficient solutions to problems that face them in business. Being a SaaS company, web connectivity is very important. If the net does go down it isn’t totally crippling, it’s just inconvenient because there are lots of options to deal with it these days.

If local wired internet access fails in your business try these steps -

1. Go wireless, most businesses have a USB wireless internet dongle or a WiFi internet account for sales purposes anyway
2. Go to the cafe, most businesses have a cafe nearby that offers their own (or sponsored) WiFi access or an internet cafe as per those used by the backpacker community
3. Go home, most people have cable internet at home now or if not at home then a close family member
4. Go to a partner, most businesses have close trading counter-parties that they deal with who wouldn’t mind you using a desk for a day
5. Go to a serviced office, spend a few dollars and get access at a bureau or a few weeks at a serviced office, they are surprising inexpensive
6. Go to your IT provider and ask them to lend you a desk and a net connection or recommend somewhere

Your fault or theirs? Thank goodness for SaaS

The above list translates to many alternatives as a result of having your data with a high quality SaaS provider because it is usually the subscriber (i.e. you) that has the problem. Sometimes, very rarely it is on the SaaS provider’s end because one of the connections to the NOC (network operations centre/center) fails. This is usually not an issue though because most of the tier one NOC’s have redundant links into them from different directions by different carriers in hardened cable carriers to different Telco’s and then once it gets to the Telco each of them has multi routes to their peer Telco’s too.

A good SaaS provider has meshing resilience. This meshing prevents any single (or multiple even) breaks impacting the total service. We wrote about our amazing strengths in this area recently.

As Transaction Cross Docking (TCD) becomes more common place (because it makes so much sense) this stuff is crucial because it will be global distributed connected communities of millions not just thousands that are impacted.

All this compares well to the old world where you had stuff on your local server and a power or Telco outage to your premises meant no business no email and moving your server the old way - with a forklift!

* Working Solo’s Leah Maclean works with small business to grow their confidence and their success. Leah is a design and technology advisor to clever business women who want to do more and know more in the online world.

Saasu is connecting to Professional and Social Networks (PSN) including; LinkedIn, Myspace, Facebook, Bebo and Orkut. The beauty of SaaS is it enables these types of advantages.

In the contact screen you will see new icons you can click to check out your contact in various social networks covering over 200 million people already.

I’ll concentrate on LinkedIn today since it is the most professional centric network. Professional and Social Networking really is a far too simplistic simplistic way of describing LinkedIn.

Here are some observations we’ve made in recent times. We would love comment on these points as we believe this has ramifications for product development in Saasu applications. A lot of them relate to the fact your research can be anonymous but connections are permissioned.

If you need to know more about permission, start with Seth Godin because he wrote about it early and well. Permission marketing is changing the world.

Keep track of people you know and like

The simple and best reason to use LinkedIn. You know where people are as they move from one job or city to another. It can be everything from an online business intelligence assistant to an international (or local) research tool to an online CV/resume or yet another contact database. Best of all is it doesn’t stop there, you see who knows who.

Research accelerates the ‘getting to know you’ process for new contacts

LinkedIn closes the knowledge gap you have about candidates, employees, prospects, partners, suppliers and customers. This enhances the legitimacy of the contact. It accelerates you along the getting to know you curve. It can help move you a bit further ahead at your first face to face meeting because you already know more things you have in common, locations, employers, clubs, education, sport and more.

Get personal by de-institutionalising contacts

For a long time companies have not wanted to share ownership of customer and prospect relationships with their employees. These relationships have been owned by the company. LinkedIn allows employees (especially professionals with an eye to having their own business eventually) to de-institutionalise their contacts, taking back some of the dollar value from their employees balance sheet back to their own. A two edged sword of course. Transparency is the biggest winner.

Stay fresh reduce your contact half life

Keeping loose contact fresh is quite difficult. When systematised in a social network the expectation of freshness of permission is enhanced. When you hear from someone through LinkedIn your little shoulder devil says “this person is ok, because you permissioned them”. That same communication via phone would sometimes have the shoulder devil saying “Who is this person? How did they get my number?”. Permissioning extends credibility of contact.

Degree’s of separation permissioning

Linked in creates a new type of commercial relationship legitimacy. Invited recipients will tend to accept being network beneficiaries themselves. The established connection has value, an unrealised dollar value. It costs us anywhere from $0.10 to $100 to get a permissioned contact in most businesses so connections in social tools are real permissioned assets. Let’s be honest about this, it’s just good business. Participants in the LinkedIn community can monetise their connections via sales and marketing activities. This is the conversion of unrealised value into realised value because a certain percentage of those interactions result in sale and thus revenue. You are converting your virtual inventory of permissioned contacts into your revenue line. The beauty being that virtual inventory can be resold to, it doesn’t require a cost of goods sold entry to re-aquire another permissioned contact. Don’t think of it just as product sales. It could be a better career, some venture capital, a new partner, and of course selling your product.

Channel Degradation - BACN

If you plan to use LinkedIn for sales bear in mind that there is a direct relationship between frequency and value of the permissioned contact set you have. Your behaviour could become known as a commercial version of spam called BACN. Equally, as more participants use the medium for sales and marketing activities the value of the connections will diminish. You only have to look at the C2C social networks to see how this can happen. Permissioned spammers (BACN) looking for love from your wallet wears thin real quick.

New ways of looking at non-so-new information

Check out the company profile pages on any major company on LinkedIn. You can see who is who and any changes. Recently LinkedIn moved to formalise companies and organisations in their network for the benefit of data rigour, their members and themselves. It was a good move, it cleans up the problem where many users add they workplace to their profile resulting in 100’s of version of that work place where picking it from a list would be better. In short companies and organisations are now centrally managed. A great benefit of this is that the tracking of organisations over their lifecycle will be very accurate versus some of the rubbish you get from old style directory providers Yellowpages and Whitepages.

Gartner, arguably one of the most respected research firms globally has given the iPhone the big OK for use by big companies for their applications.

The link above is kindly provided by Cebit, we are presenting soon at Cebit 2008 and we won the coveted platinum excellence in innovation award there last year.

We commented recently and accurately in this blog on the earth shattering impact of the iPhone web access demonstrated with hard numbers, so this endorsement by Gartner is no surprise to the team here at saasu but it is a huge green light for businesses all around the world, not just the big end of town.

This is another reason saasu made the right decision getting the current release of saasu working on the apple itouch (ipod that looks like iphone but without the phone). See the saasu netaccounts on iphone demo video a happy saasu customer made even before we announced it.

It is also why the new release of saasu includes integration with google maps and hundreds of millions of people’s profiles on the big Professional and Social Networking (PSN) sites. More on that tomorrow.

The whole world is getting more saas-y, not just the big end of town. Now you can run your multi country business on your iphone with the SaaS Ecosystem including Saasu.

For an industry segment that used to be geek central, most of our new sales are now from non-tech firms and non-tech people in those firms.

On a lighter note we now also have a potential theme movie for the Saas industry - Saas Girl or similar in name at least - is about to be released, watch the saasy girl trailer.

We are also working on a marketing idea for saas girl and saas guy but more on that later, anticipation is half the fun.

Clone, Connect, Automate - saving time and reducing errors is just the beginning.

One the of great things about SaaS is the ability to opt-in permanently (or on a transaction by transaction) basis to information from a counter-party such as supplier, customer, employee or other legal entity you ‘trade’ with in a broader sense.

We call this automated exchange of information ‘Transaction Cross-Docking’ or TCD, just like the traditional cross-docking of pallets of physical materials in warehouses (more…)

If you have not seen Marc’s excellent recent post on Sustainable Business you should read it.

Today we will build on that article and take a slight tangent to focus on the specific use of SaaS (software-as-a-service) to improve your business and improve (not just simplify) your life with SaaS in three areas. (more…)

Another new Software as a Service (SaaS) idea that might work for some of our business customers is Avatars.

Avatars are a digital representation of people. You find them all over the internet these days, in virtual worlds and increasingly in commercial use for customer support.

A more recent innovation however is the use of these Avatars to sell your products. In pre-sales not post-sales, as it is a very different area because people are less tolerant of poor quality voice or images.

We set one up recently to welcome new visitors to saasu. If you have any feedback let us know. It’s easy to get one for your own site.

The downside of course is (more…)

We reviewed our hosting provider again recently as part of a major upgrade in capacity to handle our growth.

Saasu client data (and our own) sits inside some pretty cool technology infrastructure in an extremely high grade location with world class qualifications including some from financial institutions and government security organisations.

Just some of our technology infrastructure features -

• Guards on the front door
• Hundreds of cameras
• Concrete all round - including the roof
• Biometric security
• Multiple levels of steel access doors and cages
• Multiple levels of redundant power, telecommunications and air conditioning
• Laser smoke particle detection; not to mention
• 24×7 monitoring plus
• Heavy duty protection from ram raids and even plane crashes

That helps us well sleep at night and we think it helps thousands of our users to sleep well at night too.

We also had yet another client with laptop problems recently. This follows a long line of similar client problems with their equipment being lost or stolen from client offices and cars not to mention dropped or broken laptops. All these events mean their business is impacted negatively because of lost data because many people still use software with local data copies on their PC/Mac.

But not if they use SaaS. In every case the saasu.com clients get up and running in minutes with much relief.

No loss of -

• Data (nor any data disclosure risk) - just find another computer with Internet access
• Time just when you need that time the most
• Revenue
• Client Satisfaction

It is unlikely any laptop with a local copy of your financial records will ever offer the same security and peace of mind as SaaS ‘big iron’ technology infrastructure.

Yet another reason why SaaS (Software as a Service) will prevail over Software for most businesses in the long run and why more and more are realising this benefit every single day.

There is a great article on this topic that deserves some profile as it neatly sums up the debate around where giants like Google go next.

I like to think of it as -

• be unique OR
• be integrated OR
• be in another market

To give a simplistic analogy, if your proposition is not truly unique in the world (like iPhone) then get integrated (like say SMS) so the convenience or the network effect makes you the winner.

Google has some unique offerings but their level of uniqueness will be challenged over time so spreading a wider net and ensuring a larger integrated offering is key to retention and growth. More specifically in SaaS finance we think it is inevitable that competition hots up in our space but we know (from experience) like a lot of seemingly straightforward activities, there is more to online accounting and SaaS finance than meets the eye and that just like facebook vs linkedin or plaxo or the free email wars, there is room for a bunch of different philosophies that service different market segments.
(more…)

A major hardware and software vendor is warning of a data centre power disaster sometime in the future. I feel that there is an ulterior motive.

This vendor loses a lot of revenue when SaaS Utilities are created allowing 1000’s of businesses to share infrastructure.

Data centres do go down every now and then, but it is very rare. Usually they are back up quick smart, so this is not a big prediction in my view, just scaremongering.

(more…)

Industry terminology is like a verbal business card for all the players in the industry. Terms define who we are and how clients and prospects recognise us collectively. They are important because they are a key marketing channel.

For example - Do you recognise these terms and know what they mean?

• SaaS
• On-Demand
• CaaS
• S+S
• SasS
• Live
• PaaS
• UIaaS

Here at Saasu.com we are amazed at the word games other players in our industry are using to try and confuse the market.

SaaS means Software-as-a-Service. It is our preferred term and the one the industry uses mainly. Lets stick to it!

Particularly at a time when SaaS is still growing so we have a collective responsibility and need as providers to you our clients and prospects to educate you and (at least we believe) to not confuse the issues.

At Saasu.com want to make things clear not complicated. (more…)