Retail Selling Methods

Some retail products are always on sale

Present bias
Favouring immediate benefits over future

Power of defaults
Subscriptions, gym memberships. We tend not to change things once setup
Status quo.
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The word makes us irrational;
Buy 2, get one free is same as 33% off but is much more powerful

Scarcity effect
Limited time only
People value what’s scarce
Create urgency – ticking timers etc. deal end dates