Saasu Logo Icon

The Art of Less in Business

minimalist design Tesla Gigafactory

Marc Lehmann ~ CEO,

Our collective obsession with growth

Cities built, GDP created, power wielded, revenues earned and stuff we own.

photo of chinese growth ghost city

Photo: Ghost Resort Apartments in China by Donald Ytong

The intention behind growth

Have we all become Growth Zombies?

image depicting mindless masses - zombies

Photo: Fernando de Sousa as CC BY-SA 2.0

Goal: Keeping up with the Joneses.

We're benchmarking creatures. Secretly comparing ourselves to others?

truman homes

Photo: Vincent

Goal: Bigger will make things better.

Are we attempting to fix our unhappiness?

big boat

Photo: Dennis Javis

Goal: Economic growth.

Another version of the previous two goals at the sovereign or company level?

photo of cement factory

Photo: Stefan Wernli

More can mean more problems.

Doing more is a common Dream Killer.


Photo: Chris Devers

More is often negative.

Your small business can become, fat, slow, unfocused and fragmented.

man evolving and then ending up overweight, pushing a trolley, sucking a soda

Photo: Christopher Dombres

We get caught up in more revenue.

Apple's capital value gaps away from Googles contrary to market share.

Source: Yahoo FinanceSource: Gartner

But there is another way

Want to make more money with less grind so you can access freedom?

Light at the End of the Tunnel image

Photo: Sandro Kharazashvili

What are the Success Metrics?

Measuring the success of your journey toward this goal.


Photo:Joshua Earle

Return on Investment

Financial reward for the risk taken + non-financial returns like time to travel.


Photo: Jérémie Crémer


Correlated to business survival. De-risking your business. Feeling safe.

Photo: Patrick Tomasso


If your customers are happy you'll be happy.

Image: Treehouse Blog

The Art of Less essentials.

Some skills that will help you achieve your goals.

Photo: Sweet Icecream Photography


Essentialism, the best of what you do.



Once you curate you can then streamline your product and services.

mercedes cla in wind tunnel

Photo: Mercedes Benz

Creating Value

Quality at a great price.

vw golf

Beyond Shareholder Driven

Employee, customer & shareholder driven.

hub impact islington coworking space

Photo: Impact Hub

Total Experience

It's not just about Products and Services.

lady holding keep exploring flag

Photo: Justin Luebke

Making versus Manufacturing

The mindset of a Crafter. Don't do quick and dirty.

shoe being crafted by hand

Photo: Pexels Chchlik

Simplicity vs Overwhelm

It's complex being simple. Mindset of simple

magazine with simple layout

Photo: Andrew Neel

Remote Work

Freedom, productivity lift with less dollars and admin.


Home Office




Google G Suite


Systemisation can deal with routine business needs.

saasu bank feeds

Image: Saasu Bank Feeds

Focus = Saying No

Say no often to requests so that focus and simplicity are protected.

no button

The Irony

Less can generate a very big business.

twitter 140 characters

Find out more

Marc Lehmann
Chief Executive Officer, Saasu

Facebook: Saasucom
Twitter: @saasu Blog: Pinterest: SmallBiz Design

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.