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The Art of Less in Business

minimalist design Tesla Gigafactory

Marc Lehmann ~ CEO, Saasu.com


Our collective obsession with growth

Cities built, GDP created, power wielded, revenues earned and stuff we own.

photo of chinese growth ghost city

Photo: Ghost Resort Apartments in China by Donald Ytong


The intention behind growth

Have we all become Growth Zombies?

image depicting mindless masses - zombies

Photo: Fernando de Sousa as CC BY-SA 2.0


Goal: Keeping up with the Joneses.

We're benchmarking creatures. Secretly comparing ourselves to others?

truman homes

Photo: Vincent


Goal: Bigger will make things better.

Are we attempting to fix our unhappiness?

big boat

Photo: Dennis Javis

Goal: Economic growth.

Another version of the previous two goals at the sovereign or company level?

photo of cement factory

Photo: Stefan Wernli


More can mean more problems.

Doing more is a common Dream Killer.

banksy

Photo: Chris Devers


More is often negative.

Your small business can become, fat, slow, unfocused and fragmented.

man evolving and then ending up overweight, pushing a trolley, sucking a soda

Photo: Christopher Dombres


We get caught up in more revenue.

Apple's capital value gaps away from Googles contrary to market share.

Source: Yahoo FinanceSource: Gartner


But there is another way

Want to make more money with less grind so you can access freedom?

Light at the End of the Tunnel image

Photo: Sandro Kharazashvili


What are the Success Metrics?

Measuring the success of your journey toward this goal.

matterhorn

Photo:Joshua Earle


Return on Investment

Financial reward for the risk taken + non-financial returns like time to travel.

traveller

Photo: Jérémie Crémer


Cashflow

Correlated to business survival. De-risking your business. Feeling safe.

Photo: Patrick Tomasso


Happiness

If your customers are happy you'll be happy.

Image: Treehouse Blog


The Art of Less essentials.

Some skills that will help you achieve your goals.

Photo: Sweet Icecream Photography


Curation

Essentialism, the best of what you do.

i7s7


Streamlining

Once you curate you can then streamline your product and services.

mercedes cla in wind tunnel

Photo: Mercedes Benz


Creating Value

Quality at a great price.

vw golf


Beyond Shareholder Driven

Employee, customer & shareholder driven.

hub impact islington coworking space

Photo: Impact Hub


Total Experience

It's not just about Products and Services.

lady holding keep exploring flag

Photo: Justin Luebke


Making versus Manufacturing

The mindset of a Crafter. Don't do quick and dirty.

shoe being crafted by hand

Photo: Pexels Chchlik


Simplicity vs Overwhelm

It's complex being simple. Mindset of simple

magazine with simple layout

Photo: Andrew Neel


Remote Work

Freedom, productivity lift with less dollars and admin.

Places

Deck
Cafe
Home Office

Hours

6am-9am
12noon-3pm
9pm-?

Systems

Saasu
Google G Suite
Asana


Systemising

Systemisation can deal with routine business needs.

saasu bank feeds

Image: Saasu Bank Feeds


Focus = Saying No

Say no often to requests so that focus and simplicity are protected.

no button


The Irony

Less can generate a very big business.

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Find out more

www.saasu.com

CONTACT
Marc Lehmann
Chief Executive Officer, Saasu

Facebook: Saasucom
Twitter: @saasu Blog: Saasu.com/blog Pinterest: SmallBiz Design

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.